Therapy on Demand and the Perils of Gamified Mental Health
- Gina Aloudani
- Oct 19, 2025
- 6 min read

You feel it creeping in. That familiar, low-grade hum of anxiety, the heavy blanket of a nameless sadness. Ten years ago, you might have called a friend, gone for a long walk, or just white-knuckled it through the day. Today, the solution is much simpler. You unlock your phone, tap a friendly, pastel-colored icon, and a soothing voice invites you to breathe.
Welcome to the world of on-demand mental wellness. Apps like Calm, Headspace, and BetterHelp have become the ubiquitous first responders for the modern soul’s aches and pains. They offer a stunningly convenient toolkit for the mind: guided meditations, mood trackers, cognitive behavioral therapy exercises, and even access to a licensed therapist via text. With daily streaks, calming rain soundscapes, and celebrity-narrated sleep stories, they have gamified the path to inner peace. They have taken the messy, terrifying chaos of the human psyche and packaged it into a user-friendly, subscription-based service.
This is, by any conventional measure, a good thing. It has democratized access to mental health tools, destigmatized seeking help, and provided genuine relief to millions. But a 19th-century Danish philosopher, a man who dedicated his entire life to exploring the terrifying depths of anxiety, faith, and the struggle to become a self, would look at this digital wellness revolution with profound suspicion. He would see not a cure, but a dangerously seductive poison for the soul. He would argue that in our quest to feel better, we are forfeiting the chance to truly be.
Meet Søren Kierkegaard. Often called the father of existentialism, Kierkegaard was a philosopher of the single, solitary individual. He wrote with a burning, poetic intensity, not in dry academic prose, but in parables, pseudonymous dialogues, and deeply personal confessions. He railed against the comfortable, abstract systems of philosophers like Hegel and the lukewarm, passionless Christianity of his day. For Kierkegaard, the most important truth was not objective and universal, but subjective and personal. And the central task of life was not to learn a set of rules or to feel happy, but to undergo the terrifying, passionate, and utterly individual journey of becoming a self.
This journey, he argued, unfolds across three distinct stages, or "spheres of existence." And it is by mapping our modern therapy apps onto this framework that we can see the profound danger he would have identified.
Stage 1: The Aesthetic Sphere - A Buffet of Feelings
The first stage is the Aesthetic Sphere. This is the life lived for sensation, for pleasure, for the "interesting." The aesthete is a connoisseur of experiences. Their greatest enemy is not evil, but boredom. They drift from one experience to the next—a new lover, a new piece of art, a new intellectual theory—to keep themselves entertained and to avoid the terrifying silence of having to commit to any one thing. The aesthete is a spectator of their own life.
Now, look at the design of a mindfulness app. It is a masterpiece of the aesthetic. It offers you a vast, curated buffet of experiences: a ten-minute meditation on gratitude, a soundscape of a babbling brook, a quick animated lesson on reframing negative thoughts, a "daily calm" to start your morning. You can sample them all. You are encouraged to build a "streak," turning self-reflection into a game. You track your mood on a color-coded chart, observing your own emotional state with the detached interest of a scientist.
From a Kierkegaardian perspective, the app doesn't challenge the user; it entertains them. It traps them firmly in the aesthetic sphere. It turns the profound and often painful work of introspection into another piece of interesting content to be consumed, right alongside a Netflix show or a TikTok feed. Anxiety and sadness cease to be urgent, existential signals and instead become "interesting" data points to be observed and managed. You are not living your anxiety; you are observing it, swiping through it, listening to a soothing celebrity voice explain it away. You are a tourist in your own soul.
Stage 2: The Ethical Sphere - The Choice You Never Have to Make
For Kierkegaard, a person can be jolted out of the aesthetic sphere by despair, realizing that a life of endless possibility is actually a life of meaningless nothingness. This can lead them to the Ethical Sphere. The ethical life is defined by choice, commitment, and responsibility. Here, the individual stops drifting and makes a decisive choice that defines who they are. They choose to get married, to commit to a vocation, to live by a universal moral code. Life is no longer about what is "interesting," but about what is right and wrong. They forge a self by binding themselves to something.
The therapy app, however, is designed to prevent this kind of decisive, binding choice. It operates on a logic of endless options and zero commitment. It is the ultimate "try before you buy" model for the soul. If one meditation technique doesn't work, there are a hundred others. If one therapist isn't a good fit, you can swipe to the next. The app gives you tools for self-management, but it never demands self-commitment.
The ethical person in Kierkegaard's view builds their character like a house, laying one brick of commitment firmly on top of another. The app user is given a sandbox filled with an infinite supply of tools, but is never asked to build anything permanent. The very structure of the app, with its endless buffet of techniques, subtly undermines the singular, serious choice that is necessary to move into the ethical sphere. It keeps you in a state of perpetual potential, forever managing your feelings without ever making the commitment that would truly define you.
Stage 3: The Religious Sphere - The Leap the App Won't Let You Take
The ethical life, too, can lead to its own form of despair. The individual realizes their own inability to perfectly live up to the universal code they have chosen. They confront their own sinfulness, their own ultimate inadequacy. It is at this point that they are faced with the possibility of the third and final stage: the Religious Sphere.
This is not about simply joining a church. For Kierkegaard, the religious sphere is reached through a "leap of faith." It is a radical, passionate, and subjective commitment to the absurd—the belief in a God and a grace that transcends all human reason and ethical rules. It is here, in this direct, personal relationship with the absolute, that the individual becomes their true, authentic self, a self created and sustained by a power beyond their own.
This leap can only be made from a place of total desperation, anxiety, and an awareness of one's own nothingness. And this is where the therapy app reveals itself as the ultimate enemy of the Kierkegaardian journey. The entire purpose of the app is to prevent you from ever reaching this point of productive despair.
Kierkegaard famously wrote that anxiety is the "dizziness of freedom," the terrifying awareness of our own infinite possibility. He saw anxiety not as a mental illness to be cured, but as a profound spiritual teacher. It is the necessary catalyst that can propel us from one stage to the next. It is the fire that forges the authentic self.
The therapy app, in its comforting, user-friendly way, offers to extinguish that fire. It treats anxiety as a bug in the system, a chemical imbalance to be corrected with a breathing exercise or a cognitive reframing technique. It offers a sedative at the precise moment Kierkegaard would demand a crisis. By promising to make you feel better, it robs you of the very despair that could make you become better, in the truest and deepest sense. It keeps you calm and comfortable, forever standing at the edge of the chasm, but never feeling the desperate need to make the leap of faith.
The Comfort of the Crowd
Kierkegaard’s greatest enemy was the "crowd"—the anonymous, passionless public that reduces everyone to the lowest common denominator and offers easy, objective answers to life's deepest questions. He would see the modern therapy app as the ultimate logic of the crowd, delivered through the ultimate individualizing device. It offers a standardized, gamified, one-size-fits-all solution to the radically unique and subjective suffering of the single individual.
The question he forces us to ask is a deeply uncomfortable one. In turning to our phones for peace of mind, are we engaging in a genuine act of self-care, or a sophisticated act of self-deception? Are we working on ourselves, or are we simply becoming more aesthetically pleasing spectators of our own managed decline?
The apps can undoubtedly provide comfort, and in a world wracked with anxiety, comfort is not a small thing. But Kierkegaard would remind us that the goal of life is not comfort. It is to become the individual that God, or existence itself, intended you to be. And that journey is not a calm, guided meditation. It is a terrifying, passionate, and lonely struggle.
By seeking to eliminate the very anxiety that signals our freedom, are we trading the possibility of an authentic self for the certainty of a well-managed one? That is the question the app will never ask you.



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